6 WAYS TO MAKE YOUR BRAND STORY MORE TRANSPARENT

Updated: Oct 25, 2019

In our digital era where anything can be exposed, it's important for your brand to not just be visible but also transparent, honest and trustworthy.




1. TELL THE STORY. THE REAL STORY.

SHOW YOUR INTEGRITY BY TELLING HONEST EXPERIENCES OF HOW YOU CREATED YOUR BRAND, PAST SELLS, AND PAST FAILURES. MAKE IT REAL.


2. SHOW OFF

GET YOUR CUSTOMERS INVOLVED WITH TUTORIALS, SELFIES AND TESTIMONIAL. LET POTENTIAL CUSTOMERS KNOW HOW THINGS WORK.


3. STAY REAL

DON'T EXAGGERATE YOUR CURRENT SUCCESS. EVEN IF YOU'RE NOT WHERE YOU WANT TO BE, YOU'VE MADE PROGRESS THAT CAN BE CELEBRATED.


4. GET PERSONAL

SHOW YOURSELF OUTSIDE OF YOUR BRAND. WHAT DO YOU DO FOR FUN AND ON A DAY TO DAY BASIS OUTSIDE OF THE OFFICE THAT CONNECTS WITH YOUR AUDIENCE?


5. FIND AN EXAMPLE 

THINK ABOUT WHAT YOU LIKE TO SEE AS A CONSUMER VS BEING THE PRODUCER. YOUR BRAND STORY SHOULD BE AUTHENTIC TO THE VALUES OF YOUR BUSINESS OR SKILL, NOT ANYONE ELSE'S.


6. LET YOUR HATERS BE YOUR MOTIVATORS

RESPOND TO CRITICISM WITH BETTER BEHAVIOR. DON'T JUST DELETE COMMENTS OR POSTS THAT AREN'T FAVORABLE. LET YOUR AUDIENCE KNOW YOU'RE LISTENING AND THINK OF HOW THAT CAN BE USED AS CONTENT IN A POSITIVE WAY.


Take control of your narrative by staying ahead of it.

Get To Work!

Need more info? Email me for a consultation at rekenyarpr@gmail.com

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